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Hey, we're Matt and Sophie — the husband-and-wife team behind Chief Studio, a product marketing agency and consultancy for B2B software companies. This podcast is about the real work of marketing B2B SaaS. We’ll talk through what we’ve learned from helping SaaS teams improve their messaging, rethink their positioning, and market their products in a way that feels clear and true to what they do. You can expect straightforward conversations, practical advice, and honest perspectives on the com ...
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Product-led growth can get people to try your product — but turning trial users into paying customers? That’s where most founders get stuck. In this episode, we dig into why smart, well-written nurture emails are key to making PLG work, and how to make them actually helpful instead of just automated noise. If your product’s great but conversions ar…
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Most B2B SaaS brands talk about saving time or money — but what about delivering joy? In this episode, we look at why joy is often left out of SaaS messaging, and how showing the emotional value of your product can set you apart. From helping users feel capable to clearing frustrating blockers, we talk about the real impact of making work feel a li…
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Founders often feel pressure to comment on trends or post constant opinions online. But the most valuable thing you can share is what you know best: your own product. This episode explains why talking honestly about what you’ve built builds more trust than chasing visibility, and how staying focused leads to more meaningful content — and real conne…
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In this episode, we talk about how AI is changing the way we use language in marketing and why so much content is starting to sound the same. We cover how AI tools pick up and amplify vague, overused words, why that’s a problem for B2B brands, and why keeping your writing clear, human, and deliberate matters more than ever.…
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In this episode, we talk about what it means to take a “pilot fish” approach to platform partnerships — working alongside a bigger player to reach markets they can’t or won’t serve directly. We cover where to start, what to prepare, and how to think about the value you bring to the table. If you’re a SaaS company looking to grow inside someone else…
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In this episode, we talk about how to approach your marketing budget if you’re building a B2B SaaS company. We cover why $10K MRR is an important point to start investing in marketing, how different types of markets (niche, vertical, horizontal, and others) change what you might spend, and why a percentage of investable cash often makes more sense …
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